Reaching the Blue Hole

Some may have noticed that the Genuine Faux Farm farmers have been up to something.  Well, we've actually been up to a few somethings of late.  One of those somethings has been the opportunity to visit one of our favorite places on this earth (Kauai).  The photo above shows the crater of Waialeale, the dormant volcano that also features the second tallest peak on the island behind Kawaikini (which is essentially next door).  A person is often able to see into the crater from the Kuilau Ridge Trail.  Some hardy souls hike to the crater and swim in the 'Blue Hole,' but we're not inclined to do so ourselves.  We will settle with this view from a distance.

Another item that we have been up to lately is the series of short blog posts interspersed with a couple of longer ones.  In fact, we have put out a post a day since December 27.  Is this something you have noticed?  Judging by the numbers provided by blogger and Facebook, we're tempted to say that you have not.  The problem is, we do not trust the metrics provided by these tools either.  So, it is difficult to make any judgements from our end.

A significant issue that a small farm business has is difficulty reaching out to people effectively.  We put our efforts into growing food, getting it ready for sales and delivering it.  But, we also need to reach the people who we hope will support us by purchasing all of that good stuff.  Sadly, it feels like the path to make these connections is becoming more and more like the difficult trail to the Blue Hole in Waialeale.

We are hopeful that we can grab, and hold, at least a little bit of your interest via our blog and the Facebook posts we put out there in hopes that it will entertain and inform.  We aren't doing these things only because we want sales, though that is part of our goal.  We are also doing this because we feel there are some things that need to be said and ideas that need to be pursued.  In short, we want to encourage you to think about things pertaining to growing food, dealing with local food systems and farming processes.  We hope to share with you some of what we do and how we want to do it in hopes that we can all make a difference together.

But, the noise that everyone hears has never been louder nor has it come from more places than it does today.  It makes the path between our farm and you pretty muddy and difficult to pass.  We are willing to do some honest work to promote and inform, but I am also certain we are not willing to play the social media game with its ever-changing 'rules of engagement' and nebulous metrics.  If you are enjoying what you are seeing here and/or have thoughts about changes, this would be a good time to respond as we are ready to listen and adjust.  We don't need to be 'popular,' but we do want some feedback to see if there are some who get something good out of what we do here.  Don't be shy, give us a quick comment or email!  Thank you!